Business-to-Employee

It’s not ‘the company’ : it’s ‘my company’.

When the web came along, companies took their knowledge resources, created a Web user interface, and —presto!— they had an Intranet.

Creating one-click-away archives of PowerPoint presentations made by a company’s sales staff, or of status reports on a company’s new-product team, didn’t just make sharing work easier — it made the entire company more transparent.

But these Intranets had several weaknesses.

Most capture what leaders in the company think is important: They reflect a top-down view of what’s happening in the organization, and very few are designed with the user experience in mind. The attitude is “It’s work, right? So why worry about making it fun or as easy to navigate as popular commercial Web sites?”

Every day, companies are competing for the eyeballs of their employees.

Compelling B2E portals use the Web to bring together a wide range of applications, services, and content and allow users to personalize those offerings in ways that make sense to them.

We think about work when we’re home, and we deal with our lives when we’re at work. So a portal needs to address the whole person — as an employee, as a colleague, as a consumer, as a parent, and as a community member.