Marketing

How many consumers have given you permission to talk to them? How far does that permission go? Does every marketing piece you create invite consumers to ‘raise their hands’ to volunteer to hear more?

Forget Nielsen ratings, hits, or page views.

In this new model, you don’t care about impressions. You care about relationships. That means getting better at asking the customer about the types of information that she wants to receive.

The Web is the ultimate tool for permission marketing. But the idea itself is more about a new mind-set than about the medium.

You tell consumers a little something about your company, they tell you a little something about themselves, you tell them a little more, they tell you a little more — and over time, you create a mutually beneficial relationship.

The Web enables true peer-to-peer relationships between companies and customers, and allows you to create richer and deeper relationships than you’ve ever been able to create before.

The thing about the Web is that people think they own it . They do not think that it belongs to any institution. They think it belongs to them.

Create your site around that principle. You come and we help you build it. Then you will have customers for life.